The golf industry is as competitive and cut-throat as any other. Products are designed, built and marketed on new technologies every 3-6 months. This makes product life cycles short and keeps demand high. Manufacturers know that consumers are always looking to get an edge on the competition and in many instances, golfers are willing to spend whatever necessary to gain as little as 5-yards of distance and or accuracy. With manufacturers spending millions of dollars on R&D and marketing it becomes increasingly difficult to bring a golf product to the market that is superior to the likes of Callaway, Taylor Made and Titleist. It’s as difficult and expensive to build brand awareness for a good product, no matter what industry your in.
How do you take a golf lesson? Probably the only way you know how. It usually starts with a Google search of “your town golf lessons” or “your town golf instructors”. Unfortunately your limited to those professionals in your geographic area. That prompts a phone call to such professional where you may schedule an appointment to see that person. You might then have to wait several days or even a week to solve your golf swing sorrows. From there you have to drive at least 15 minutes to meet your pro at a time and place that is convenient for he or she. All in all, a 30 minute golf lesson requires at least an hour of your time if you include drive time, practice time and the lesson.