The golf industry is as competitive and cut-throat as any other. Products are designed, built and marketed on new technologies every 3-6 months. This makes product life cycles short and keeps demand high. Manufacturers know that consumers are always looking to get an edge on the competition and in many instances, golfers are willing to spend whatever necessary to gain as little as 5-yards of distance and or accuracy. With manufacturers spending millions of dollars on R&D and marketing it becomes increasingly difficult to bring a golf product to the market that is superior to the likes of Callaway, Taylor Made and Titleist. It’s as difficult and expensive to build brand awareness for a good product, no matter what industry your in.