The golf industry is as competitive and cut-throat as any other. Products are designed, built and marketed on new technologies every 3-6 months. This makes product life cycles short and keeps demand high. Manufacturers know that consumers are always looking to get an edge on the competition and in many instances, golfers are willing to spend whatever necessary to gain as little as 5-yards of distance and or accuracy. With manufacturers spending millions of dollars on R&D and marketing it becomes increasingly difficult to bring a golf product to the market that is superior to the likes of Callaway, Taylor Made and Titleist. It’s as difficult and expensive to build brand awareness for a good product, no matter what industry your in.
I’m going to let you in on a little secret. I first have to preface that better golf does start and end with an investment of time, a desire for improving and a game plan. Yes, 2-3 additional hours of practice a week and playing more could help you achieve your golf goals. However, it goes beyond that. If you want to get better, smart, tactical and purposeful practice is what gets you to your goals. In fact, you can get go above and beyond your goals without playing more. In this podcast, I’m going to share with you a strategy to help make your practice more effective and efficient. First, let me share with you a story about how this philosophy worked for me.